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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • Steam Cards, Loyalty Activities and Rewards: Engagement Unleashed!

    Steve Bocska  |  CEO, Pug Pharm Productions Inc.
    Location:  Room 502 A
    Format: Lecture
    Track: Business & Marketing
    Pass Type: GDC Next Pass, All Access Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: Intermediate

    We've all heard the warnings -- players are more unresponsive than ever before in their reaction to marketing messages, calls-to-action and incentives. But what does that really mean? And what are some of the hot new ways companies are giving their players something that works to capture, onboard, retain and activate them as a community? This session explores a frequently overlooked part of the game launch and marketing process: the player experience outside of the game. Case studies and real life examples (Steam Cards, "gamification," loyalty programs, etc.) provide a fascinating glimpse into the current state-of-the-art of community engagement models, loyalty activities and the psychology of motivation.

    Takeaway

    Attendees take away a state-of-the-art overview of successful initiatives that have engaged and motivated online communities and a "best practices" review of design models, methodologies and technologies used by top experts to help in the design, development and support of their own community engagement projects.




     
    UBM Tech