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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • Secret Sauce of the App Stores

    Japheth Dillman  |  Chief Creative Officer & Co-Founder, YetiZen
    Location:  Room 515 B
    Format: Lecture
    Track: Discoverability
    Pass Type: All Access Pass, GDC Next Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: Intermediate

    App stores are a mystery to many, and effective user acquisition strategies have become incredibly complex. How do developers manage successful campaigns of high impact which are extremely cost effective? Learn how to take advantage of the formulas and algorithms on the ranking system of the app stores (these formulas have NEVER been released to the public). Discover how you can manage distribution channels using powerful burst campaigns and effective sustained campaigns. Finally, learn the secrets of app store optimization. Compete smartly with well-funded big box publishers while spending fewer dollars but getting better results! Master the user acquisition domain!

    Takeaway

    Attendees will learn in detail the formulas used by both GooglePlay and Apple Appstores for purposes of Ranking, and how to game those algorithms. Attendees will learn effective distribution channel strategy for both burst and sustained campaigns. Finally, attendees will learn AppStore Optimization tricks for search on the AppStores.




     
    UBM Tech