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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • Rise of the Machines: The Programmatic [R]evolution of UA for Mobile Games (Presented by Fiksu)

    Glenn Kiladis  |  VP, New Market & Media Solutions Games Evangelist, Fiksu
    Location:  Expo Floor Theater, Booth 102
    Format: Sponsored Session
    Track: Business & Marketing
    Pass Type: GDC Next Pass, Expo Pass, All Access Pass, ADC Pass - Get your pass now!
    Vault Recording: Not Recorded
    Audience Level: All

    Mobile game developers and publishers have long been on the forefront of user acquisition strategy and tactics, constantly testing and evaluating new traffic sources, ad creatives, and targeting capabilities. Although we're not talking SkyNet, the machines are now harnessing the power of programmatic mobile ad tech, where optimization algorithms rule and artificial intelligence is making hundreds of thousands of buying decisions every second.Join us to understand how your UA team can automate the process of cost-effectively identifying best-performing creative and targeting options for bringing in new players. We'll also show how programmatic buying makes Facebook, Twitter, and RTB display & video more effective for both finding scalable sources of new players and reengaging with your base.




     
    UBM Tech