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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • Monetizing Free-to-Play: Making the Most of In-App Purchases and Ads (Presented by Google)

    Alejandro Manchado  |  Strategic Partner Development Lead, Google Inc
    Location:  Expo Floor Theater, Booth 102
    Format: Sponsored Session
    Track: Business & Marketing
    Pass Type: GDC Next Pass, Expo Pass, All Access Pass, ADC Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    In-app purchases (IAP) comprise a large share of in-game revenue today and are driven by paying power users (a.k.a 'whales'), which typically make up less than five percent of the total user base. Ads can supplement monetization for the remaining ninety-five percent of non-paying users, and also reinforce your IAP revenue. How to show the right message to the right user at the right time? How to take advantage of the ads opportunity across platforms and screens? Come join the discussion on how to leverage Google's ad technology and services. Unlock new revenue streams and boost your business, while letting your users monetize at their own pace!

    UBM Tech