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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • Games Are Made of People

    Mickey Maher  |  VP of Business Development, Everyplay, a Unity Technologies Company
    Location:  Room 511 AB
    Format: Lecture
    Track: Discoverability
    Pass Type: All Access Pass, GDC Next Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    Join Mickey Maher, vice president of business development with Everyplay (a Unity Technologies company), to understand why adding deep social features to games is the smartest investment developers can make to ensure its success. In this session, Mickey will also share actionable results from case studies and reveal research conducted with heavy spenders in mobile games, including how they discover, recommend and share games; what social features they value; and how developers can leverage social media channels and mobile video to drive viral growth and retention amongst players.

    Takeaway

    This presentation will discuss how social features and video technology enable discoverability. Games are made of people who, by nature, are social creatures. It's important for developers to add social features to their games --- so that players will discover, share and connect with other players, potentially even attracting new ones.




     
    UBM Tech