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GDC Next 2014 Schedule

View, browse and sort the ever-growing list of GDC Next sessions by pass type, track, format and day. With GDC Next Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Next Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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  • Finding Life for Game Monetization Beyond the Megahit

    Scott McClellan  |  Director of Ad Operations, Rock You
    Location:  Room 515 A
    Format: Lecture
    Track: Business & Marketing
    Pass Type: All Access Pass, GDC Next Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: Intermediate

    Can the game industry transcend its perception as a hit-driven business? Very few titles can reach the blockbuster status of Clash of Clans or Candy Crush. Even blockbusters like those struggle to remain profitable after their initial burst of popularity. The challenge is even greater for smaller hits that can't consistently earn enough through IAP. This talk will analyze the problem and propose long-term solutions for game developers who want more value from the great games they've worked so hard to create.

    Takeaway

    Attendees will learn the hard reality behind megahits and the difficulties in maintaining their revenue. They'll learn how to identify older games that maintain a passionate fan base, and concrete strategies for fostering and monetizing them. They'll further learn how these principles have been applied in the recent re-launch of Zombie Lane.




     
    UBM Tech